I'm working as a Creative Designer at VML for Aldi Spain account.
Christmas Campaign 2025
I worked as Art Director on set, leading the visual execution and making sure every detail reflected the aesthetic we had defined as a team. It was a hands-on role where I collaborated closely with production and photography to bring the campaign’s mood and tone to life.
Banners & Displays
I design and adapt banners in multiple formats and platforms, ensuring consistency of Aldi’s campaigns across digital channels. Here, I’m showcasing the adaptations created for the Christmas Campaign 2024 "Una Navidad en equipo es una Navidad mejor", where I worked on translating the creative concept into different digital touchpoints.
Always ON – Weekly Product Shoots
I lead the art direction for the still life photography of Aldi’s weekly promotional products, ensuring each composition captures the brand’s visual standards. I design and lay out the product compositions along with their prices, adapting them for the Spanish mainland, Balearic Islands and Canary Islands. This is part of Aldi’s Always ON content for online TV and YouTube.
