The challenge
How to get more potential clients, after the last housing financial crisis.
Analysis
It is observed that the offline promotion is already covered through a website.
Solution
Realtors showed that 92% of buyers use the internet to begin their house hunting quest, driving home the vital need for real estate agents to have an active online presence. If you're not active, engaging, and networking online, then you're missing out. But how can we do it?:
Sharing rich content (Facebook, Instagram)
Promote an online marketing campaign through various creative post. The content will cover from holiday celebrations announcements – what locals can expect by living in the area – to videos about useful house advises to show we care about the customer.
Create a newsletter online
A newsletter will be sent monthly, using the emails collected during years from the website and local outreach, and segmenting geographically the subscribers. News about upcoming open houses, new houses on the market, nearby events in the area will be part of the stuff.
