Solution

Adopting visual metaphors, instead of relying on traditional text-and-chart presentation strategies: display installations in Elisava, using varied mechanisms and methodologies according to their context.

Images and pictures grab our attention and affect us emotionally in ways that text alone usually cannot. Visual metaphors, in particular — because they contextualize information — can ensure faster and far richer data processing. These visual metaphors are capable of evoking related ideas and stories, of appealing to us at both the conscious and subconscious levels, affecting us at the perceptual, cognitive and reflective levels, and of eventually captivating our mind.