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experimental projects

pushing the boundaries is my challenge.

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when I’m not designing I’m drawing.

about me

I’m Gina Pont. I design and I love it.

I built this website: design, copy and front end.

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Som Connexió

is a conscious telephony, non-profit and internet cooperative that takes into account people and the planet. It was born to transform an unfair and unsustainable model. Launch the Brand Book 📖

The challenge

Make brand values known, connect with relevant insights that help us increase interest.

Analysis

It is the first ethical and fair telephone cooperative, but the public is unaware of its principles.

Solution

Verbally
The messages will be transmitted in dialogues between Som Connexió (in 1st person singular) and clients (in 3rd person plural).

Visually
The illustrations will be created conscientiously, following the principles of the cooperative: avoiding stereotypes.