Teammates: Maria Pleguezuelos (Copy) and me (Art Direction).
The challenge
Highlight aspects of the brand that helps to have a relevant and different positioning in the market.
Analysis
As the vast majority of companies, their offer is still based on functional profit.
Solution
1. We create awareness around the brand, promoting it to give it more visibility.
2. Boost the proposal, not only from social networks, but also from a firm commitment.
3. Generate a greater emotional bond with the brand, due to its added value, minimizing the importance of price in the decision.
